6 Important Elements to Put on Business Cards

As a small business owner, you must be wondering about the relevance of business cards.

Why? Because of the modernised technology in the 21st century.

It is now much easier to get the information of prospective clients online with just a single click.

While that may work at some point, for some reason, never downplay the importance of business cards to do wonders for your business.

It gives you a competitive edge, especially if designed well.

"Between colour cards and white cards, 78% of people find colour cards more memorable." — Small Business Trends

Business cards are cost-efficient, easy to produce, and convenient to bring wherever you go.

You may pass by a potential client at the most unexpected time and place.

It shows that you are always ready and do not take your business lightly.

This article will help you create customised business cards and make a lasting and positive impression on target clients.

Here are the six best ideas to create memorable business cards:

1. Put Your Basic Information

Putting your basic information on the card is the most important highlight. It is the reason why you hand it out to someone. Be sure that all essential details are present on the card regardless if you are using only one side or both sides.

Here is the information to include:

• Name and Position

• Business Name and Logo

• Tagline

• Contact Details (e.g. contact number, email address, physical address)

• Website URL

• Social Media Channels

• QR Code

2. Insert Graphic Photo

People are visual creatures. Inserting a graphic photo on the business card lets them see what you do visually. It catches their attention and might engage them to learn more about your business.

This part can be tricky because the image must be sharp and understandable in a small size. But if you have a professional graphic designer, they will help bring your vision to life.

3. Incorporate with the Right Colours

The statistics mentioned above resonate in this section. Do not bore your target clients by giving them a plain black and white card. Or it will end up in the trash bin. The goal is to stand out professionally and create a maximum impact that will make you memorable.

You can incorporate the colour of your logo or another colour visual that connects with your brand or business. Use a thicker card because it screams deluxe quality, especially the one with a colour edge. People on the receiving end will get an impression of your professionalism.

 

4. Use Textured Effects

Another way to tweak your business cards is to apply textured effects. Say you opt for foil stamping. It adds a metallic touch to the card and lets the users feel and see your business name and logo. Or you want an embossed effect to create a unique raised detail.

These effects create a unique yet deluxe touch that will impress your target clients. The longer it stays with them, the more memorable and impactful your business will become.

 

5. Play With Typography

A great business card must have a great structure and typography hierarchy being followed. This element could help people understand the message you want to communicate because the texts are easy to read.

Start with large fonts to emphasise vital information such as your name and position. Adjust the font size from most to least important elements. Make your cards user-friendly with clean typography.

6. Don't be Afraid of White Space

A standard business card is 3.5 inches by 2 inches. It has limited space to cater for details. As you fill in the information, do not compress all the elements. Instead, feel free to use the white space without overdoing the designs.

Another reason white space complements the design is that the remaining space is usable for the recipients. They might need to take notes of additional information on the card. Premium business cards with uncoated finish are highly appreciated because the ink is instantly absorbed.

Final Thoughts

Despite being in a more modern and digitalised age, the physical card still serves its purpose for businesses. It could be your best ally to be more innovative and improve the design and printing process. The six elements mentioned above are a must-have if you want to successfully network with potential clients.