5 Unique Easter Promotion Ideas With Custom Stickers for Your Small Business

Easter is fast approaching, and it is one of the most celebrated holidays in Australia.

In the religious significance of Christianity, Easter commemorates the death and resurrection of Jesus Christ. Culturally, it is viewed by Australians among diverse religions as a time for family gatherings, travels, and outdoor activities. This is because it's a four-day long weekend.

With families coming together to enjoy fun-filled activities like Easter egg hunting, festivals, gifts, and chocolate treats, it's time to plan an excellent Easter campaign.

Custom stickers are fantastic tools for enhancing Easter marketing and creating exciting promotions that capture the festive spirit. They also add a playful and personal touch to elevate your brand's presence and connect with your customers.

Since Australia is slowly embracing Easter Bilby, a native endangered marsupial that symbolises conservation, in addition to the Easter Bunny, this is the best time to incorporate locally relevant designs in your promotions.

So, here are five unique Easter promotion ideas that use custom stickers to make your business stand out on Easter.

1. Incorporate Easter-Themed Stickers for Packaging

Easter is a time of giving and chocolate treats, especially for kids. Beautifully packaged gifts make the festive season more special. Upgrade your product presentation by incorporating Easter-inspired stickers.

Create festive stickers with Easter designs featuring colourful eggs, adorable Easter Bilby, or playful bunnies. Use them to decorate shopping bags, seal packaging, or add a personalised touch to product labels. Writing a personalised handwritten "Happy Easter" message with a recipient's name to gift orders is also a top-tier option.

Presentable packaging increases perceived value and makes your Easter gifts and chocolates more desirable.

2. Easter Egg or Easter Bilby Hunt with Sticker Rewards

Egg hunting is one of Aussies' most loved activities during Easter. Why not level it up by rewarding Easter Bilby-themed stickers for the winners? Create sticker designs like bunnies, bilbies, and Easter eggs, all branded with your logo or a fun message.

For physical stores, hide sticker-covered 'eggs' or 'bilbies' around your shop. Each promotional sticker must represent a prize, such as free products, discounts, or bonus items. 

You can hide digital stickers on the landing page, product page, or any part of the website for online stores. Customers who find them first can unlock discount codes or special deals.

This creative and interactive campaign gives excitement and encourages customers to engage with your brand in a fun and memorable way.

3. Express Customer Appreciation with Free Easter Stickers

This Easter, show customers love by giving free Easter-themed sticker sheets with every purchase. Customers love gifts and will consider this gesture a token of appreciation rather than a marketing tool.

Include these stickers in every order as a surprise gift. To appeal to locals, ensure they feature cute bilby-themed stickers alongside traditional Easter eggs and bunny designs.

You can also add a discount sticker for their next purchase, encouraging repeat business. This small gesture can leave a long and lasting impression, making customers want to return.

4. Offer Easter Gift Hamper with Sticker Bundles

Gift-giving is a big part of the Easter celebration in Australia. It gives your business a golden opportunity to offer sticker bundles to customers as part of an Easter gift pack.

Mix and match your offers to give customers more options. You can pair stickers with chocolates (egg, bunny, or Bilby-shaped), greeting cards, books, toys, or Easter crafts. This is especially true for children or those who prefer alternatives to sweets.

Create limited-edition designs that customers can only avail of during Easter to create urgency and boost sales. This will make it easier for customers looking for unique gift ideas.

5. Host a Social Media Easter Contest With Eggciting Sticker Prizes

Social media platforms like Facebook, Instagram, and TikTok are excellent for increasing digital brand engagement. Easter is a perfect time and excuse for a fun Easter photo contest.

Encourage customers to share photos of their Easter-themed celebrations and tag your business. Whether it's egg hunting, the best Bilby-themed set up, or fun-filled outdoor activities with families, offer exclusive eggciting Easter sticker packs as prizes.

This strategy increases engagement and boosts brand awareness to a broader audience.

What Makes Custom Stickers Perfect For Your Easter Promotions

Budget-Friendly and Versatile: Stickers are versatile and creative, perfect for packaging, labelling, promotions, and other marketing approach without breaking the bank.

Reinforce Brand Presence: Customers who use these stickers on their belongings become your instant brand ambassadors and help spread the message.

Creates Emotional Connection: Easter-themed sticker designs can create an emotional connection that resonates with Australians. Be it in Christianity or cultural significance.

Final Thoughts

For Christians, Easter is a time to be joyous because He (Jesus Christ) is Risen! Culturally, Australians look forward to this season because it's a four-day long weekend, which means time to spend with family. This is also an excellent chance for businesses to thrive and showcase their unique Easter promotions.

By incorporating custom stickers, you can boost brand awareness, engage with customers, and increase sales without breaking the bank. Whether you want to host a social media contest, go for the Easter Bilby hunt, or personalised packaging with seasonal stickers, this tool can make your brand stand out.