How Art Paper Stickers Reinforce Clarissa Creates Cheesecakes Brand Identity
Boosting brand identity and awareness is crucial to attracting more potential leads and turning them into paying customers.
Clients who are always more exposed and get accustomed to your brand may start to develop trust and loyalty. This is especially true if they have a good customer experience with you.
Imagine a number of competitors vying around to get customers’ short attention spans. Each of them builds a distinct brand identity to become recognisable.
One way to distinguish your brand from the crowd is through packaging presentation.
This is where Clarissa ensures her Cheesecake business is nicely packaged aside from being delightful.
“Excellent packaging helps maintain the quality and integrity of the foods. It also provides protection and containment and ensures consumers the product retains its freshness and appearance until it reaches the destination.” — Baking Business
People are fond of Cheesecakes no matter the occasion or time of the day.
It is best paired with a cup of hot tea or coffee, a dessert after the meal or served on special occasions, and many more.
With the number of competitors around, it pays to be more innovative and creative when presenting your products to the market.
Packaging is one of the best ways to advertise your product and make it easy to recognise by customers.
About Clarissa Creates Cheesecakes
Clarissa Creates Cheesecakes is a small business owned by Clarissa herself, located in Pakenham, VIC, Australia. She baked Cheesecakes made fresh to order and perfect for any occasion or simply as a sweet treat.
Her small business started four years ago and still booming because of her passion for baking and serving her loyal patronage.
Her Cheesecake creation never fails to satisfy her customers’ cravings as she offers a variety of flavours to suit one’s unique taste. They are:
White Choc Raspberry Lemon
Passionfruit
Salted Caramel
Apple Crumble
Anzac
Cookies & Cream
Tim tam
and many more…
She accepts orders online, and you can also find her goodies displayed on stalls from one market to another, depending on the schedule.
You can follow her social media profiles to keep updated. She might display her Cheesecake stall from one of the markets near your place!
Facebook: www.facebook.com/clarissacreatescheesecakes
Instagram: http://www.instagram.com/clarissacreatescheesecakes
How Art Paper Stickers Help Reinforce Her Brand Identity
You may think of stickers as childish or for fun purposes only.
But they’re not!
They play a crucial role in print marketing to help promote your business and improve brand awareness.
Clarissa takes advantage of this strategy which is a good move for her small business.
How does it help her brand? Let us find out below!
Improve Packaging Presentation
Baking the most delicious Cheesecake is not enough to convince customers to buy from you. It has to be packed in presentable packaging so it does not lose its appeal. A good packaging presentation requires durable materials to attract potential customers.
Clarissa makes sure her goodies are packed nicely and presentably. She uses Patisserie Box with custom art paper stickers to complement the overall packaging.
Increase Brand Exposure and Identity
Custom stickers can serve as an advertisement for your brand. It helps increase brand exposure and lets unaware people know about your product. This is especially if your packaging is catchy enough to get their attention.
Your product will travel from one place to another regardless if you shipped them or customers bought it from your store. So placing them with logo stickers make them recognisable to the audience.
Differentiate From Competitors
Incorporating custom stickers in your Cheesecake box is one of the best ways to differentiate your brand from competitors. Using a plain box looks boring and might hurt your product and brand identity. Why? Because there is no indication of where the box is coming from.
The sticker will serve as a tangible reminder to make your brand memorable. They can easily identify your product name from the crowd.
Cost-Effective Marketing Tool
Custom stickers are cost-effective compared to other print marketing tools available. It allows you to showcase your fun, creative, and professional side. There are various sticker materials aside from paper stickers.
You can also use vinyl-based stickers where they can stand against water, moisture, and cold. This is a perfect labelling tool, especially if they want to serve Cheesecakes at a chilled temperature. The stickers remain intact despite being exposed to the fridge, making it a reasonable option.
Versatile to Use
One good thing about art paper stickers is their versatility in marketing campaigns. They can be used as product labelling, personalised packaging, freebies, giveaways, and more. This tool can strengthen brand identity if designed and used correctly.
Ensure that all elements reflect your brand values and personality to remain consistent.
Final Thoughts
A recognisable and memorable brand gives you a competitive edge in the market. Consumers that develop trust and loyalty to your brand are more likely to recommend your products to their friends and family. Just like how a loyal patron of Clarissa makes repeat purchases of her Cheesecake products.
Incorporating art paper stickers in your packaging act as a decorative tool and a tangible reminder of your brand's existence. When someone gets curious about the product, especially if they tasted it already, they will remember by seeing your logo.
