Stickers as Lucky Charms to Boost Engagement and Sales This St. Patrick’s Day!

Well-designed St. Patrick-themed stickers can help boost sales during St. Patrick's Day.

This event is popular in Australia, though it is not a public holiday. Many people will surge in pubs and join the parade to celebrate the festivity.

Integrating custom stickers during this season is crucial for marketing, decoration, and promotional purposes.

According to Time and Date, Australians celebrate St. Patrick's Day to preserve Irish traditions and culture. The Irish were among the first Europeans to migrate to Australia long ago to escape famine in their homeland.

This annual celebration is an excellent opportunity to increase sales and boost customer engagement, whether you run an e-commerce business or a brick-and-mortar store.

We will explore how stickers are versatile to complement St. Patrick's Day celebrations while aiming to boost profit.

Let us get started:

Design Festive Stickers Align With the Event

When designing stickers for the event, understand your target audience firsthand. Who are they? What piques their interest? What motivates them to purchase the items? What are their likes and dislikes, or how do they typically celebrate St. Patrick's Day?

After gathering that information, design St. Patrick-themed promotional stickers that resonate with the customers. Consider designs like leprechauns, pots of gold, green clovers, or phrases such as Luck of the Irish. You can incorporate them in a single space or create them individually.

This can be used for various marketing approaches to ensure they serve their purpose.

Related blog: How to Make Promotional Stickers For Your Small Business

Decorate Storefront

Decorate your storefront windows to fit the festivity. You can use sturdy materials such as custom decals to ensure they adhere smoothly and durably. Since there would be plenty of people during the event, this is one of the best times to boost business presence.

When decorating your storefront, see that people can feel the presence of St. Patrick's festivity while subtly integrating your branding elements. This way, people can differentiate your pubs from the others. You can also add catchy phrases that announce you offer discounts in your store.

Customised Product Packaging

The green colour is the trademark of St. Patrick and for Irish people. Utilising this colour scheme for stickers and other print branding materials is ideal. Use this tool to customise product labels and packages.

This can help showcase the holiday spirit while elevating your marketing campaigns this season. The perks? Customers will likely buy from you for gifts, festive decor, and more. It gives your business a competitive edge, so make these details count.

Hand Out As Freebies or Giveaways

People love gifts in return for something they purchase. These items are considered free and not for sale, making them ideal to win customers' positive impressions. During this festive event, you can integrate die-cut stickers as freebies with leprechauns or other St. Patrick-themed designs.

Or sticker sheets with different designs that symbolise the spirit of the holiday. Your customers will appreciate it and will proudly install them on their belongings. They become your instant brand ambassador, which causes to attract more customer attention.

Final Thoughts

St. Patrick's Day is the best time to celebrate Irish culture and remember the life and achievements of St. Patrick. It is also a crucial day to spike sales and reinforce your brand presence. This is why we gather various ways to help your marketing campaign with custom stickers. Following the tips above can give you great results on the said events and other marketing purposes in the future.